Friday, February 10, 2012

Nintendo is pushing to create girly “gamers”

July 8, 2008 by Jane  
Filed under Jane

I’ve never been able to warm up to the word “gamer.”

Maybe because I’ve never been one.

I don’t know why, but it’s always had a strange connotation to me… like someone who would call himself a “gamer” is someone partaking in some illicit activity, some sort of transgression.

I imagined the word whispered by men dressed in dark clothing and dark sunglasses, in desolate back alleys where clandestine business deals went down: “Hey, do you game? Are you a gamer?”

I know. I’m weird.

I’ll even admit that when I received a Nintendo DS Lite as a “thank you” for attending Camp Baby… I (gasp!) gave away it to my brother-in-law.

That’s right. I. gave. it. away.

I am now experiencing giver’s remorse after watching this video from the TODAY Show:

Don’t they make being a gamer look fun?

One thing that surprised me in the video is that, according to Amber McCollom, Nintendo’s Public Relations Manager, in the company’s estimation about 42% of women are gamers.

That’s a lot, considering that within “women” (I’m assuming) they’re including ladies my grandma’s age, who probably think of “gaming” as a round of shuffleboard down at the senior center.

Kudos to Nintendo. Their marketing efforts are clearly creating some pretty enthusiastic girly gamers.

I coulda been a contender.

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Comments

9 Responses to “Nintendo is pushing to create girly “gamers””
  1. m says:

    Heh, well I’m currently watching my Nintendo loving daughter play her DS and can totally relate. Husband and I “share” a DS but I think I need to get my own. And yeah, we own a Wii which all three girls love!

  2. lol I am totally a gamer. Have been forever! A geek gamer!

  3. Laura says:

    The word “gamer” for me always conjures up the picture of 30 something men who are overweight and never quite grew up and spend all their free time playing computer/video games. I guess I will have to re-evaluate what a “gamer” is!

  4. Jamie says:

    I’m not a gamer, either, but I kind of have a crush on the Wii (we don’t have one…hint hint Nintendo.)

    I am so cheap I am saving my DS Lite for Christmas for Miss C! ;)

    Hey it looks like they are having a great time AND drinking wine…that’s the kind of gamer party I could attend.

  5. kelli says:

    Nintendo has the BEST girly games! I’m addicted to Pikmin.

  6. Used to be a gamer. I just wish I had more time. I do play the Wii American Idol with my boys.

  7. Audrey says:

    Oh Jane… you have to come over and do Wii… you will love it! The tennis is hilarious!
    xo,
    Audrey

  8. Chrissy says:

    I’m addicted to Karaoke Revolution and Dance Dance Revolution. Sadly, I don’t have time to play them right now!! LOL!

    Jane, I wrote something about you on my blog…totally made me weepy!!! http://lifeonmanitoulin.blogspot.com/2008/07/introducingmom-generations.html

  9. I’m not a gamer either lol, but I keep seeing commericals with that piano game for the Nintendo DS which I think is cool and then I really really want a Wii too hehe.