PitiCure – Yes, for your PITS!

Last night Dove sent me to a local spa in Rhode Island, the ever-delightful-and-oh-so-relaxing Spadyssey to get a manicure, pedicure, shoulder massage and a PitiCure.

Yes… you read that right, a PitiCure! I was extremely curious and (dare I say it) a little bit nervous for the PitiCure.

As you know… a manicure is for your nails, a pedicure is for your toenails… and a Piticure is for your — armpits! It may sound funny, but… think about it – shaving actually reduces the top layer of your skin by 20% and can easily result in irritation, redness and dryness. To keep the skin smooth and protected, moisturizing is essential… but it’s just not one of those “regions” we think about taking care of.

So what exactly does a PitiCure entail? (Because up until last night, I had no idea myself!)

It’s an exfoliating scrub for your underarms. You know when you’re getting the bottoms of your feet exfoliated, and it feels so good on the bottoms of your feet? They’re smooth and clean and perfect… that’s the PitiCure for your armpits. I was worried I would laugh the whole time, but you don’t! OK… at first you do, and then you get used to it. It’s actually very relaxing and is almost like a massage. The exfoliating removes dead skin, ingrown hairs, soothes red bumps and irritations and creates a gentle, smoothness.

But how can you do this at home? Consistently? On your own?

Well… Dove is helping to do that with Dove’s Ultimate Light Radiance anti-perspirant/deodorant. It’s a tri-moisturizing system that actually soothes shaving irritation and helps replenish delicate underarm skin.

Think of it this way… the tri-moisturizing system found in Dove Ultimate anti-perspirant/deodorant consists of the following moisturizers, all present to give you a smooth touch and alleviate white marks while delivering 24-hour odor and wetness protection:
• Humectant – which holds in moisture under the skin’s surface, keeping delicate underarm skin conditioned
• Occlusive Layer – forms a layer on the surface of the skin to prevent moisture loss, which can cause dryness
• Nourishing Moisturizer – contains natural sunflower oil that is known to help boost the skin’s natural moisture barrier to soothe shaving irritation and help deliver soft, smooth underarm skin with Dove 1/4 Translucent Moisturizers™

So after you exfoliate your underarms… dry them off and make sure you put on Dove’s Light Radiance… your underarms will feel soft and smooth – and will give you all the protection you need!

All this for your underarms! Thanks so much to Dove for letting me experience a PitiCure at my local spa!

*Disclosure: Dove covered the cost of my spa visit to Spadyssey in Providence, RI.