With back-to-school just around the corner, I’m excited to share some information about the Secret Deodorant Mean Stinks Program. When I was visiting P&G Headquarters back in October, I had the opportunity to learn all about this program and it just spoke to me. I thought it was a genius program for young ladies and a way to inspire change.

The campaign’s mission is to help bring an end to girl-to-girl bullying by inspiring girls to “gang up” around acts of good.

In addition, Secret is launching a special Mean Stinks Clinical Strength product. Secret will be donating $1* from the purchase of each Mean Stinks Clinical Strength sold to Girls on the Run® to fund their girl empowerment programming and help prevent mean behavior before it starts.

Simply amazing.

The latest U.S. Department of Justice report shows 30% of female students grades 6 – 12 were bullied at school or cyberbullied during the 2009 – 2010 school year, and Mean Stinks is committed to being part of the solution.

I just love seeing a brand do something so powerful and so good.

Don’t forget to look for Secret Mean Stinks Clinical Strength, which is available now on the P&G E-store, and on shelves nationally September 2012.

Secret Mean Stinks gives girls around the country a Clinical Strength product to help protect against the ‘stink’ caused by wetness and odor while providing a way to ‘stick-up’ against what really stinks – BEING MEAN. Secret is encouraging girls around the country to take the Mean Stinks Pinky Swear, complete with blue pinky nails, in a show of peace & solidarity to keep mean out of their group of friends before heading back to school

You can also visit the new Secret Mean Stinks Facebook experience to:
o Determine what role they play in ending mean behavior
o Identify the different types of bullies
o Take the drama-free pledge
o Make the Mean Stinks pinky swear, and more!