Macy’s Spotlights the Spirit of Brasil this Spring

I had the pleasure of heading to Macy’s this evening at my local Providence Place Mall to attend Macy’s Spirit of Brasil Event. I took along 2 of my favorite people in the world — my mother and my son Henry. Henry started off the evening with some shades, so he was already in the spirit!

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Walking into Macy’s, I was immediately greeted with the spirit of Brasil! The colors. The fabrics. The boldness. The exotic prints. The gorgeousness. You could feel it! It was absolutely incredible to get the “beat” of Brasil in an instant!

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So what’s the Spirit of Brasil all about at Macy’s right now?

Macy’s is enchanting customers with a magical journey to one of the most talked about countries on earth, Brasil. From Sao Paulo to Rio, and from the Amazon to Bahia, Macy’s tribute campaign aims to capture the spirit of this rich and intriguing culture through specially-curated in-store shops, collaborations with well-known Brasilian fashion designers, Brasil-themed events in stores and a fundraising program to benefit the Amazon Rainforest.

“From an abundance of fashion-forward brands and products, to popular arts and enterprising, fun-loving people, Brasil continues to build a strong global footprint that appeals to audiences and diverse groups around the world,” said Martine Reardon, Macy’s executive vice president of Marketing. “In tribute to Brasil’s colorful culture, its thriving creative class and global influence, Macy’s has developed a campaign that spotlights its unique contributions to fashion, art and design as part of our ongoing focus on delivering magical moments with our millions of customers every day.”

The event at Macy’s tonight featured a fashion show, introducing the customers to the most sought after fashions and trends of the season, as well as some FABULOUS items that exude the spirit of Brasil!

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Another thing that I absolutely loved learning was that since the beginning stages of the program, Macy’s has worked with leading members of the Brasilian creative class to ensure authenticity of “Brasil,” named to reflect the traditional Portuguese spelling of the country.

In appreciation of the hundreds of thousands of Brasilian tourists that come to Macy’s each year, this campaign provides a way to bring the country’s unrivaled passion and influential culture to life for Macy’s customers in stores across the country and on macys.com. Curated shops featuring authentic Brasilian product in a variety of categories including fashion, home, beauty, accessories and art pieces, have been hand-selected to create a colorful and inviting main floor environment in 300 Macy’s stores. In addition, designer capsule collections will emerge in late spring. Each capsule will speak to the designer’s unique aesthetic with Brasilian-inspired color, prints and silhouettes taking center stage.

It was inspiring and uplifting to get into the spirit of Brasil… everything was happy and upbeat and beautiful. It was truly remarkable. And in true “Audrey fashion”… I have a few faves from the fashion show that I absolutely need (want) to scoop up!

I love the vibrance of these pieces…

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Tonight was just fabulous! I was so excited to be there and was bummed when the fashion show and events were over!

Find out more info about the Spirit of Brasil at Macy’s over at their Facebook page!

And make sure you follow Macy’s on twitter for some additional info on all amazing happenings going on! They’re at @Macys.

Disclosure: Sponsored posting from Everywhere, LLC

About Audrey

Audrey McClelland has been a digital influencer since 2005. She’s a mom of 5 and shares tips on her three favorite things: parenting, fashion and beauty. She’s also a Contemporary Romance Author.

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