Media Kit for Audrey McClelland

Audrey McClelland, a social media consultant, and brand advocate is the founder of  Mom Generations is in its 12th year and is an online destination for mothers that provides information on all things parenting, lifestyle, fashion, and beauty (Audrey worked for Donna Karan right out of college, so since is a passion for her), fitness, food, and travel. Audrey also shares her personal experiences on her blog, giving a nod to the reason she started blogging over 12 years ago – to share stories about her motherhood experiences. Audrey is the mother of 5 children – William (17), Alexander (16), Benjamin (15), Henry (14) and Victoria (9).
Audrey McClelland Headshot
Audrey was named to “The Power Pack” Moms in Nielson’s Online Power Moms list, naming her one of the most influential moms online.  Audrey’s naturally honest, real and positive approach to sharing parenting advice has led to features in numerous parenting and lifestyle magazines, TV shows, news segments, radio shows, and popular websites. Audrey is a regular TODAY Parenting Contributor and appears weekly on CBS’ The Rhode Show in Providence doing mom/family-centric segments. Audrey was cast on TLC’s parenting show, “What She Said” in 2016 and she’s part of the first-ever prestigious YouTube’s Parent Panel. 
Audrey has also partnered with fellow lifestyle blogger Vera Sweeney (Lady and the Blog) to create Audrey + Vera Media, as well as the popular mompreneur online destination, Permission to Hustle.  They collaborate on video production projects, blogger outreach programs, offline events and online social events – encouraging women to go after their dreams and passions.
Audrey has a B.A. in Theatre Arts from Brown University and has worked for Donna Karan International in New York City.  She lives in Rhode Island with her husband (Matt) and 5 children.

Audrey McClelland and Family

Fun Facts about the McClelland Family:


Providence, Rhode Island


William (17), Alex (16), Ben (15), Henry (14), Victoria (9)


Matt and Audrey met at Brown University on October 28, 1998 (yes, they still celebrate that fateful day!)


Swimming, road trips, board games, mini-golf, water parks and the beach


Matthew has his own dad blog,, and runs the social media for his company, The Backyard Food Company. It’s a full family a air – the boys have their own YouTube channel called “The McClelland Boys” and Victoria makes fashion and toy review videos for Audrey’s blog (she’s only two!). Let’s just say it’s in their DNA!

• The four boys were all born within 3 1/2 years

Social Media and Website Stats: (updated every 6 months – last updated June 2020)

2 ACCOUNTS: Twitter: @AudreyMcClellan: 69,000+ // @MomGenerations 68,000+

3 ACCOUNTS: Facebook: MomGenerations: 222,000+ followers // AudreyandVera: 3000+// RhodyMamas 7000+

Pinterest: @AudreyMcClellan: 152,000+ followers

Instagram: @AudreyMcClellan: 83,000+ followers

YouTube: MomGenerations: 10.2 million+ views/15,300+ Subscribers

TikTok: @AudreyMcClelland: 410,000+ followers 90,000+ uniques/month

Permission to Hustle

Audrey McClelland and Vera Sweeney are moms, businesswomen, and best friends. Together they’ve cultivated a following who looks to them for advice on parenting, style and beauty, fitness, business, preferred products, and more. As stay-at-home, working moms (or “mompreneurs”) they reach more than 350,000 women daily through their blog properties and social media channels. In addition to,, and MomGener-, Audrey and Vera utilize Twitter, Facebook, Instagram, YouTube and Pinterest to connect with as many women as possible, both nationally and internationally. With so much on their plates, Audrey and Vera live to hustle—and they share all of their best advice with their followers through “The Hustle Diaries.”

They’ve long been trailblazers and innovators in the digital space: Their Getting Gorgeous events were the first to ever created, interactive experiences pairing brands with targeted mom bloggers and other online influencers. Audrey and Vera’s events range from intimate luncheons and online chats to large-scale expos. Brands such as YouTube, Sleep Number, Hanes, Tide, Lands’ End, Pantene, Olay, Alamo, American Tourister, J.Jill, Kodak, Goody Hair, T.J. Maxx/Marshalls, COVERGIRL, Pampers, GM, and many more have worked with Audrey and Vera over the last 10 years.

TV Work:

Audrey loves to host Satellite Media Tours and be part of any TV segments that are needed for brands looking for spokespeople. Audrey has been on national segments – TODAY Show, Good Morning America, 20/20, Emeril Show, etc  to name a few. She’s been doing TV work for the last 10 years and loves being in front of the camera.

Audrey McClelland Satellite Media Tour with BJ's

Audrey is a regular contributor to CBS’ The Rhode Show in Providence, RI. She concentrates on the family topic and loves sharing tips, advice and happenings around Rhode Island. The Rhode Show is having fun, eating well and living life in Southern New England. WPRI 12 Eyewitness News on is Providence, New Bedford, Fall River.

The Rhode Show Audrey McClelland

Speaking Engagements:

Audrey McClelland Speaking
Speaking at Real Women Providence – May 2018

Audrey is available for speaking engagements on a variety of different topics and open to discussion:

  • The Business of Blogging
  • Entrepreneurism
  • Female Empowerment
  • How to Hustle and Go After your Dreams
  • How to Start your own Business
  • How Social Media can Help your Business

Please head over to my PRESS PAGE to see ALL PRESS!

For Business Partnerships and Rates: Please email Audrey McClelland at [email protected].

About Audrey

Audrey McClelland has been a digital influencer since 2005. She’s a mom of 5 and shares tips on her three favorite things: parenting, fashion and beauty. She’s also a Contemporary Romance Author.

Sign Up To The Ultimate Style Newsletter for Moms


ShopStyle “List” Of all Things I Like and Blog About