Featured in Huffington Post TODAY!

After talking with Audrey McClelland, co-founder of Getting Gorgeous and co-founder of her blog, Mom Generations I now know the secret to monetizing blogs and it’s pretty straightforward. It takes hard work, dedication, brand loyalty and being online 24/7.

I was curious to know what the tipping point was for Audrey from blogger to Mompreneur, as I’ve seen her name online and in national campaigns along with Getting Gorgeous co-founder Vera Sweeney. Audrey explains that where she is today is exactly where she had dreamed of being since 2006 when she made a decision to start blogging in hopes of monetizing at some point down the road. There was no manual for this job, no rules and no boss.

Audrey says:

“I wasn’t blogging just for the creative outlet. I wanted to create something from nothing and build a business. In 2004, we had our first son and only a couple months later, I was pregnant again. I wanted to stay home with my kids but my husband’s job was not completely secure so I wanted to build something that would allow me to work from home. I was fascinated with DailyCandy.com and I wanted to find my own niche.”

In September 2007, Audrey had been online for a year and decided that her niche would be fashion. A topic that excited her since working as Donna Karan’s assistant in 2000 for five years. Audrey graduated from Brown with a degree in Theatre Arts and pursued the broadcasting industry for a little while until she landed this job at DKNY. She says, “That experience shaped my love of fashion. I was able to see this creative genius at work everyday. She embodied entrepreneurship. Her world revolved around her work, which was her passion and also her family & friends.” She credits working for Donna Karan as a huge piece of the puzzle that makes Audrey who she is today as a Mompreneur.


About Audrey

Audrey McClelland has been a digital influencer since 2005. She’s a mom of 5 and shares tips on her three favorite things: parenting, fashion and beauty. She’s also a Contemporary Romance Author.

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