After talking with Audrey McClelland, co-founder of Getting Gorgeous and co-founder of her blog, Mom Generations I now know the secret to monetizing blogs and it’s pretty straightforward. It takes hard work, dedication, brand loyalty and being online 24/7.
I was curious to know what the tipping point was for Audrey from blogger to Mompreneur, as I’ve seen her name online and in national campaigns along with Getting Gorgeous co-founder Vera Sweeney. Audrey explains that where she is today is exactly where she had dreamed of being since 2006 when she made a decision to start blogging in hopes of monetizing at some point down the road. There was no manual for this job, no rules and no boss.
“I wasn’t blogging just for the creative outlet. I wanted to create something from nothing and build a business. In 2004, we had our first son and only a couple months later, I was pregnant again. I wanted to stay home with my kids but my husband’s job was not completely secure so I wanted to build something that would allow me to work from home. I was fascinated with DailyCandy.com and I wanted to find my own niche.”
In September 2007, Audrey had been online for a year and decided that her niche would be fashion. A topic that excited her since working as Donna Karan’s assistant in 2000 for five years. Audrey graduated from Brown with a degree in Theatre Arts and pursued the broadcasting industry for a little while until she landed this job at DKNY. She says, “That experience shaped my love of fashion. I was able to see this creative genius at work everyday. She embodied entrepreneurship. Her world revolved around her work, which was her passion and also her family & friends.” She credits working for Donna Karan as a huge piece of the puzzle that makes Audrey who she is today as a Mompreneur.