JOHNSON’S® Baby: Essential Baby Products

When I first had my oldest son William back in 2004, all the bath time products I used were JOHNSON’S® Baby products.  They were gentle on William and they got the job done… not to mention, he smelled sweet as can be.  I still (to this day!) use the JOHNSON’S® Baby iconic pink lotion – it’s my ULTIMATE favorite and just smells so much like baby to me.

I have always been a fan of JOHNSON’S® Baby.  They got me through years of bath time with the boys… from William to Alex to Ben and to my Henry… and now with our new little one on the way!

As every mom knows, there are certain baby essentials you need to have in your mom-arsenal.  These are the products that get you through and make your life easier!  JOHNSON’S Baby has essentials that you absolutely need to make sure you’re stocked with for baby. Johnson’s Baby products are absolutely part of my baby essentials.

JOHNSON’S® Baby Essential Baby Products:

JOHNSON’S® Baby HEAD-TO-TOE® Washcloths and JOHNSON’S® Baby BEDTIME® Washcloths


JOHNSON’S® Baby just introduced a brand new line of washcloths to cleanse baby while at or away from home. They come in two varieties: JOHNSON’S® Baby HEAD-TO-TOE® Washcloths and JOHNSON’S® Baby BEDTIME® Washcloths.  They are super soft and super gentle for your baby. These washcloths contain the mild ingredients of a NO MORE TEARS® formula and create a rich and creamy lather when wet to cleanse delicate infant skin and leave it feeling moisturized. Absolutely perfect for baby! Designed for both “heavy clean-ups” and portable convenience, the new washcloth line eliminates the need for multiple cleansing products; an ideal cleansing solution the whole family can enjoy while on-the-go.

JOHNSON’S® Baby BEDTIME® Product Line…

I used to LOVE to have JOHNSON’S® Baby BEDTIME® Products (JOHNSON’S® Baby BEDTIME® Lotion and JOHNSON’S® Baby BEDTIME® Bath) on hand to help my little guys fall asleep.  Since being pregnant with my 5th little one, I cannot wait to be using these products again. They got me through some tough nights when I had 4 little babies, so I know that they work and that they’re absolutely amazing. These products, when used in conjunction with the clinically proven three-step bedtime routine help your baby drift off to a better night’s sleep.

Step 1: A Warm Bath with JOHNSON’S® Baby BEDTIME® Bath
JOHNSON’S® Baby BEDTIME® Bath is formulated with NATURALCALM® essences – a special blend of calming aromas.

Step 2: A Gentle Massage with JOHNSON’S® Baby BEDTIME® Lotion
Follow the bath with a gentle massage. JOHNSON’S® Baby BEDTIME® Lotion is formulated with NATURALCALM® essences, a special blend that releases soothing aromas.

Step 3: Quietly Off to Sleep

JOHNSON’S® Baby Classics: JOHNSON’S® Baby Powder, JOHNSON’S® HEAD-TO-TOE® Baby Wash, JOHNSON’S® Baby Shampoo…

These are the classic products that are essential to every mom’s changing room table and bathroom when bringing home a new baby. I actually used to have these on-hand at my mother’s house and my mother-in-law’s house, too! I used to keep JOHNSON’S® Baby powder on hand to use after every bath and diaper change. 
During bath time, I used to make sure to gently massage a little JOHNSON’S® Baby Shampoo on my guys.  
JOHNSON’S® HEAD-TO-TOE® Baby Wash is an ultra-mild cleanser for your baby’s skin and hair that’s gentle enough even for newborns. It is the #1 choice for hospitals and the NO MORE TEARS® formula is as gentle to the eyes as pure water.

JOHNSON’S Baby Essentials for Adults:

And… if you thought JOHNSON’S® Baby Products were just for babes, you were wrong! Adults can you JOHNSON’S® Baby Products, too!


I love that I can shower with a variety of products from the brand. Here are my favorite ways to baby myself with JOHNSON’S® Baby products:

JOHNSON’S® Baby Oil:
Apply JOHNSON’S® Baby Oil to your wet skin directly after getting out of the shower. The water and oil combination is a great for skin hydration, locking in 10x more moisture for healthy, glowing skin.
Also, you can mix JOHNSON’S® Baby Oil with your every day moisturizer to get a slight glow.
And! Use JOHNSON’S® Baby Oil to rub off temporary tattoos, to remove grease from hands, or to remove oil-based paint from the skin.

JOHNSON’S® Baby Powder
Dab JOHNSON’S® Baby powder on your eyelashes as a primer before applying mascara. It will help it last all night.
Are you short on time before a big night out? Use JOHNSON’S® Baby Powder as a dry shampoo to mask any unflattering greasy hair.  Need a refresh? JOHNSON’S® Baby Powder works great as a deodorant. Try sprinkling it in your shoes as well, if you need to disguise any orders there.

JOHNSON’S® Baby Washcloths:

And here is my newest find from the JOHNSON’S® Baby family…
Need a quick cleansing? Perhaps while you’re in the car or at the airport? Just add water (I always have a bottle on me) to these portable, all-in-one ultra-soft washcloths to create a rich and creamy lather; so you can easily wash your face, remove your makeup, and freshen up without a fuss.

Essential Products?

You bet!

Thank you JOHNSON’S® Baby!

Disclosure: Sponsored Post.

About Audrey

Audrey McClelland has been a digital influencer since 2005. She’s a mom of 5 and shares tips on her three favorite things: parenting, fashion and beauty. She’s also a Contemporary Romance Author.

Sign Up To The Ultimate Style Newsletter for Moms


ShopStyle “List” Of all Things I Like and Blog About