New Balance & Boys/ Girls Clubs of America Partnership

I saw this today and I couldn’t wait to share it because I think it’s FABULOUS!

New Balance Kids

New Balance has announced an exciting partnership with the Boys & Girls Clubs of America that is perfectly timed to the back-to-school season.

Now through August 31st, when consumers purchase a pair of New Balance kid’s shoes from participating New Balance stores or online in the U.S., New Balance will give 30% of the sale price to the Boys & Girls Clubs of America in the form of new shoes.

Incredible, right?

When the program concludes, New Balance associates will be making the “shoe drops” at 15 regional Boys & Girls Clubs, as well as the national headquarters. Based on 2013 sales, New Balance expects to donate between 15-20,000 pairs of shoes during the back to school season.

This partnership is part of New Balance SparkStart, a global initiative focused on improving the health, well-being and self-esteem of children through movement that launched in June. This is the perfect opportunity for New Balance to provide footwear to children across the country and inspire a lifetime of movement so they can live active, healthy lives.

About Audrey

Audrey McClelland has been a digital influencer since 2005. She’s a mom of 5 and shares tips on her three favorite things: parenting, fashion and beauty. She’s also a Contemporary Romance Author.

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