**Written by NYC Editor Valerie Vazquez

Since the opening of their first store in the UK in 1849, Boots has been committed to delivering a personalized experience for their customers. I am elated that the entire boots line can now be found in Duane Reade and Walgreens across the New York metro area. As women and men all across the City welcome Boots into their beauty routine they will be pleasantly surprised as Boots has completely redefined drugstore quality items.

I had the pleasure of attending the launch event at the Duane Reade Flagship store on Wall Street in NYC. Let me start off by saying the Brits know how to party!!

My first stop of the evening was to to be matched for foundation. Foundation matching is never a simple thing…to be honest until today I have yet to find the perfect match.

The Boots No 7 scientists have spent 4 years measuring the exact skin color of over 2600 women to create a range of skin shades that match every woman. We now have access to the complimentary match made shade service that matches you with your perfect foundation shade in minutes.

All products are hypoallergenic, dermatologically tested and suitable for even the most sensitive skin types.

If you’re in the NYC metro area, you MUST try them out!!!!

Follow along on social media with the hashtag: #BootsBeautyTakesNYC

This is a sponsored post but all opinions expressed are my own.