Victoria is my little fashionista.

My sons are VERY into fashion and looking handsome, but now they’re into finding their “own” styles and fashions. My Victoria? Oh, yes. She’s all mine! I have loved every single second of having her and styling her every single day.

I’m VERY into knowing what’s going on with some of my all-time fave brands, one of which is Little Me. I’ve ALWAYS loved Little Me. The clothing is stylish, classic, elegant and chic… all at the same time for your little ones!

Well, I’m excited to share with you that Little Me, a division of Mamiye Brothers, is making big strides in retail. The popular infant apparel brand has opened its first shop-in-shop at Lord & Taylor’s Fifth Avenue NYC location.

“We are thrilled to be launching our new department store shop concept with one of our premier retail partners at Lord & Taylor Fifth Avenue,” noted Little Me President Jeff Glick.

The brand plans to roll out this concept with several retail partners throughout North America over the next two years. “Our goal in placing these shops is to improve the Little Me experience for the consumer and to increase productivity for our retail partners,” said Glick.

On March 14, the brand celebrated the new 650-square-foot space with a family-friendly event that entertained both mom and baby alike. Attendees received complimentary pictures with the Easter Bunny, springtime story time and gifts from Dreft, Tiny Prints, Fabi-Pops, Liquiteria and I See Me Children’s Books, as well as mommy makeovers from Bobbi Brown Cosmetics.

Just an amazing afternoon!

Families also helped Little Me give back to families in need. For every item purchased, the brand donated one in-kind to Baby Buggy.