Across the country, Almay is celebrating the true spirit of American beauty. In partnership with the USO, we at Mom Generations and Almay invite you to join us in honoring the women of the U.S. military and their loved ones.

I had the pleasure of hopping aboard the Almay #SimplyAmerican Experience tour bus kick off in Madison Square Park at its 1st stop of its Cross Country festival all over the U.S.! It truly was an amazing experience! As I walked out the train station near the historic Flatiron Building the entire park was abuzz. I stood back and watched members of the public being treated as VIPs all thanks to one of America’s favorite brands…Almay. There were giveaways, food, photo booths, live DJ and makeup applications. There were women of all various ages and races but they shared 2 common denominators an unspoken patriotism and love for Almay. As we prepare to Memorial Day the beauty of this campaign resonated with me and I hope you can stop by the next Almay #SimplyAmerican Experience stop nearest you!

Almay has been innovating beauty since 1931, Almay is a leader in developing award-winning cosmetics that not only enhance a woman’s natural beauty but also are good for her skin. Powered by American ingenuity and science, Almay is a brand of firsts: the first hypoallergenic cosmetics brand and the first brand to make 100% fragrance-free products. They are also the first brand to perform safety testing for allergy and irritation to ensure that Almay products feature pure, gentle and non-irritating ingredients that work for all complexions. These innovations continue today with the launch of smart shade™ makeup, which intuitively transforms to match your skin tone, intense i-color™ shadows that last all day.

I absolutely loved the Smart Shade Butter Kiss lipstick available in 12 shades expertly coordinated to your unique skin tone. I picked a nude that was absolutely perfect for my skin tone but not only was it the perfect shade but it also nourished and hydrated my lips.
With affordable price points, unsurpassed quality and unmatched focus on social responsibility Almay is truly an All American Brand!

Be sure to look out for the Almay #SimplyAmerican Experience nearest you! Don’t forget to post a selfie in support of the USO and for every photo share Almay will donate $1 up to $10,000 to support our troops.

Disclosure: This post is part of a collaboration between Almay and SheKnows