Estee Lauder Breast Cancer Awareness Campaign KICKS OFF!

There are many things in life that I consider “pinch me moments.” Besides the huge pinch me moments of meeting my husband and the births of my 4 sons, I have had a few additional “pinch me moments” in my life. Moments I’ll never, ever forget. Moments I will cherish and carry within me forever. I guess one would say, moments you dreamed you could have… but never quite sure if you would ever have them.

I had one of these moments in July of this past summer when the Estee Lauder team reached out, asking if me, my mom and my sister would be interested in working with them for their Breast Cancer Awareness Campaign. They were very honest and up front that we would be taking the breast cancer pledge by covering our bare breasts with our right hands for the photos. There wasn’t a moment of doubt whether we would be doing this or not. We knew the importance, the power and the necessity of a campaign like this to help educate and bring more awareness about breast cancer.

When we saw the final shot…

Estee Lauder Breast Cancer Awareness Ad

… we cried. It was that moving and powerful for us. It was a pinch me moment.

But the pinch me moments didn’t stop there. We headed to Bloomingdales for the launch of the campaign on September 29th, and we met Evelyn Lauder and Elizabeth Hurley, two women who have brought so much awareness to breast cancer through Estee Lauder. Actually, Evelyn Lauder herself developed the pink ribbon. I couldn’t get over the passion and the love and the commitment they have for bringing awareness to everyone they can. It was inspiring beyond words.

And not to mention… another huge PINCH ME MOMENT was to see that our photo and the cause appeared in WWD on Wednesday, September 29th. For me, this is my news source for all things fashion and beauty related. To see this…

To be part of a campaign of this importance, reaching out for breast cancer awareness and prevention and research, is a “pinch me” moment that will keep on going and keep on giving to Connect, Communicate and Conquer breast cancer.

About Audrey

Audrey McClelland has been a digital influencer since 2005. She’s a mom of 5 and shares tips on her three favorite things: parenting, fashion and beauty. She’s also a Contemporary Romance Author.

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  1. 10.2.10

    I love the picture and that you all had the courage to take this picture.

  2. 10.2.10

    I love this picture and that you all had the courage to take the picture. It is such an important cause.

  3. 10.4.10
    drea said:

    wow! that took some courage to do that picture.. not sure id be that bold… but im all for breast cancer awareness! my mother in law died from breast cancer at 52… she was diagnosed and 6 mo later gone.. it was so fast….

  4. 10.4.10
    Crey said:

    You are all so beautiful both inside and out and this courage in pictures is a testament to women everywhere…..Keep pinching. 🙂

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