Honest to goodness… I always thought the way you said Chicco was like CHEE-CO…

Apparently I was wrong. It’s actually pronounced kee-koh. And it’s true – “If you say it right it makes you smile.”

Go on… say it! CHICCO… ! See, you smile.

I got my sons saying it…

And it seems like everyone is doing it! Even the NYTimes wrote an article about it!

So come on… have some fun, get your kids to say it! Chicco is uploading some of these videos to a billboard in TIMES SQUARE!!!

Upload your videos to be considered for a featured spot on the Chicco Times Square Billboard!

It’s an AWESOME and FUN opportunity!!

Disclosure: This post is a sponsored post in conjunction with the BabyCenter Blog Network.