Trip to NYC with JOHNSON’S for their #SoMuchMore Campaign Launch

JOHNSON’S has been a brand I have used on all of my babies since the day my William was born. Quite literally, William’s 1st bath at the hospital when he was born with was JOHNSON’S baby head-to-toe wash. It’s been part of my bath time routine since September 2004. Believe it or not, I actually love using the iconic “pink lotion” on myself. It’s so soft and always leaves my skin smooth. JOHNSON’S was also what my mother used for me and my sister 36+ years ago. It was her staple, and therefore… became my staple.

I had the amazing opportunity to be asked to be on JOHNSON’S Baby Care Council a few years ago. It was an honor because it’s a brand I love and (most important) a brand I use. I loved that I had a chance to connect with key people at JOHNSON’S and learn about upcoming products and get a chance to share my thoughts and opinions on various products and campaigns. It meant so much to me that they reached out to me for this because it showed that they really do care about their consumers and what people think and love about their products.

I spent 2 days with the JOHNSON’S team last week in NYC for the launch of their new campaign… #SoMuchMore. I got to be with some of my favorite bloggers and vloggers and truly experience a wonderful 2-day trip with JOHNSON’S!

JOHNSON'S #SoMuchMore Campaign

(Yes, we met JENNIFER HUDSON!!!)

JOHNSON’S knows that they are #SoMuchMore than just a baby product in your bathroom. And I was beyond excited to be there for the launch and to have them share just what #SoMuchMore means to them and to the consumers that love and purchase their products every single day.

So what is #SoMuchMore?

JOHNSON’S shared with us some incredible research that they’ve discovered and are thrilled to stand behind… we have the pleasure to listen to a panel discussion lead by Lisa Ling with: David A. Mays, Research and Development at JOHNSON’S, Lynn Erdman, registered nurse and CEO of Association of Women’s Health, Obstetric and Neonatal Nurses, Andrew Meltzoff, Psychologist and expert on infant/child development and Kumar Vedantam, VP of Technology & Applications (North America) at Givaudan.

Screen Shot 2015-02-13 at 11.19.06 AM

Research reveals that routine touch and massage by a parent or loving caregiver is critical to a baby’s growth and development, communication and learning. The JOHNSON’S® Brand is at the forefront, highlighting the importance of enhanced daily care rituals that help your loving touch gently stimulate your baby’s senses and nurture his developing mind. We are paving the way by advancing research that reveals the importance of multi-sensorial experiences that can lead to happy, healthy baby development.


Studies have shown that routine touch and massage can lead to improved physiological, cognitive, emotional and social development. Specifically, routine baby massage has been shown to improve cognitive performance and increase alertness and attentiveness. Your baby’s first emotional bonds are built from physical contact, and these serve as the foundation for emotional and intellectual development later in life. We believe this to be truly special.


Your baby is able to smell before he’s even born – about 28 weeks into pregnancy! Enjoyable and familiar scents have been proven to improve mood, calmness and alertness, and the scent of a mother can help reduce crying. Additionally, scent is important from day 1 because newborns use the sense of smell to familiarize themselves more than any other sense.

While some believe a bath is just a time to clean your baby, at JOHNSON’S®, we believe bath time is a time for more. Bath time, both cleansing and massage, can offer a multi-sensory playground where parents and babies have the opportunity to not only bond but also discover, together.

Easy steps you can take to make bath time mean so much more:

  • Playing with bubbles can help your baby develop hand-eye coordination and discover that objects exist even when they can’t be seen.
  • Playing music and singing songs during bath time can stimulate parts of the brain responsible for memory, while playing certain types of music can stimulate parts of the brain responsible for visual imagery.
  • Talking back and forth to your baby during bath time can help with language development. Studies show infants who are spoken with more have larger vocabularies by 24 months of age. Bath time is a perfect time to talk back and forth with your baby!
  • Even splashing in the water during bath time can be a discovery experience! It can help teach your baby about cause-and-effect.
  • Studies have shown that babies bathed with a fragranced bath product (compared to those who were not) displayed 30% more engagement cues with their parent after bath.
  • Routine massage before or after bath time is a perfect opportunity for skin-to-skin touch. Routine massage has been shown to improve a baby’s sleep quality and quantity as part of a bedtime routine. Massage is a perfect time for you to introduce words like head, shoulder, knees, toes, fingers, and nose!

It’s pretty incredible, right?

So a bath… is more than a bath. I love that JOHNSON’S is bringing this to light and truly encouraging parents and caregivers to know the benefits of bath time.

So special.

After the panel discussion, I had the chance, along with Vera Sweeney to interview Lisa Ling for our Digital Dish!

Screen Shot 2015-02-13 at 11.20.53 AM

Check it out:

*Thank you to JOHNSON’S for the amazing trip to NYC and the chance to learn so much about #SoMuchMore.
*JOHNSON’S covered my travel/lodging expenses.

About Audrey

Audrey McClelland has been a digital influencer since 2005. She’s a mom of 5 and shares tips on her three favorite things: parenting, fashion and beauty. She’s also a Contemporary Romance Author.

Sign Up To The Ultimate Style Newsletter for Moms


ShopStyle “List” Of all Things I Like and Blog About